The Echtplastik.de website has been successfully launched. It presents short articles on the subject of plastics and the environment in a concise and reader-friendly form. They serve to inspire young people interested in studying plastics technology. The articles were written by colleagues at IKD and range from bio-cups and 3D printing to plastics in medicine. The aim is also to show, in an unbiased way, the contributions that plastics technology makes to society and sustainable development and the potential that exists for the future.